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master's thesis
Strategija kartičnog poslovanja na primjeru PBZ Card-a
2018. urn:nbn:hr:223:819907
Smolić, Darija
Libertas International University

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Smolić, D. (2018). Strategija kartičnog poslovanja na primjeru PBZ Card-a (Master's thesis). Zagreb: Libertas International University. Retrieved from https://urn.nsk.hr/urn:nbn:hr:223:819907

Smolić, Darija. "Strategija kartičnog poslovanja na primjeru PBZ Card-a." Master's thesis, Libertas International University, 2018. https://urn.nsk.hr/urn:nbn:hr:223:819907

Smolić, Darija. "Strategija kartičnog poslovanja na primjeru PBZ Card-a." Master's thesis, Libertas International University, 2018. https://urn.nsk.hr/urn:nbn:hr:223:819907

Smolić, D. (2018). 'Strategija kartičnog poslovanja na primjeru PBZ Card-a', Master's thesis, Libertas International University, accessed 03 December 2024, https://urn.nsk.hr/urn:nbn:hr:223:819907

Smolić D. Strategija kartičnog poslovanja na primjeru PBZ Card-a [Master's thesis]. Zagreb: Libertas International University; 2018 [cited 2024 December 03] Available at: https://urn.nsk.hr/urn:nbn:hr:223:819907

D. Smolić, "Strategija kartičnog poslovanja na primjeru PBZ Card-a", Master's thesis, Libertas International University, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:223:819907

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Metadata
TitleStrategija kartičnog poslovanja na primjeru PBZ Card-a
Title (english)The card business strategy on the example of PBZ Card
AuthorDarija Smolić
MentorZvonko Agičić (mentor)
GranterLibertas International University
Zagreb
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
U ovom specijalističkom diplomskom radu istraţuju se sastavnice trţišta platnih kartica u Hrvatskoj te platno prometna infrastruktura za kartično poslovanje. Zatim se analizira poslovni model PBZ Card-a te se istraţuje na koji način funkcionira. Pritom se ţeli ukazati na značaj kartičnog poslovanja u Hrvatskoj te vaţnost uspješne implementacije strategije na primjeru kartičnog poslovanja PBZ Card-a. Konačno, istraţuju se trendovi koji utječu na budućnost plaćanja te uloga platnih kartica u digitalnoj eri.
Abstract (english)
This specialist graduate thesis examines the components of the payment card market in the Republic of Croatia and the infrastructure for card business. Then, the PBZ Card business model is analyzed and it examines how it works. The emphasis is on the importance of card operations in the Republic of Croatia and the importance of successful implementation of the strategy on the example of PBZ Card's card business. Finally, trends that affect the future of payment and the role of payment cards in the digital world are being explored.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:223:819907
Study programmeTitle: Banking, Insurance and Finance Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta bankarstva, osiguranja i financija (stručni/a specijalist/specijalistica menadžmenta bankarstva, osiguranja i financija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-07-09 14:28:23