Destination weddings are weddings that are held in a destination away from the destination where the bride and groom to be usually reside. It includes their guests that usually spend more than one night in that destination in order to celebrate their wedding with them, meaning that some primary tourist activities need to take place in order for this wedding to happen (like travel, accommodation, food, local stores, tours of the destination in free time etc.) Having that in mind, it is undeniable that every destination wedding that takes place has a positive economic impact on the destination in which it takes place. In order for a destination to present itself in the best way possible as an ideal destination for weddings, it is necessary to carefully brand the image of this destination from the smallest detail to the big picture. By analysing world's most successful wedding destinations, one can notice that one of the main reasons for their great success is the tight cooperation between the private and the public sector, that continuously work together to promote their destination as a wedding destination. While this is still not the case in Croatia on a national level, the occurrence of this phenomenon of destination weddings is more and more noticeable, and more and more private stakeholders are using this trend in their favor. Thanks to many natural beauties throughout all of Croatia, this specific type of tourism brings out a great potential for Croatia to develop even more in the direction of wedding tourism. This type of tourism could greatly help decentralise Croatia's coast which is the main location for tourist visits, and it could also help extend the tourist season, due to the fact that the seasonality of tourism in Croatia is still strongly noticeable.