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undergraduate thesis
Tržišna analiza poduzetničke ideje
Prirodni kozmetički proizvodi
2023. urn:nbn:hr:223:077988
Videc, Anita
Libertas International University

Cite this document

Videc, A. (2023). Tržišna analiza poduzetničke ideje : Prirodni kozmetički proizvodi (Undergraduate thesis). Zagreb: Libertas International University. Retrieved from https://urn.nsk.hr/urn:nbn:hr:223:077988

Videc, Anita. "Tržišna analiza poduzetničke ideje : Prirodni kozmetički proizvodi." Undergraduate thesis, Libertas International University, 2023. https://urn.nsk.hr/urn:nbn:hr:223:077988

Videc, Anita. "Tržišna analiza poduzetničke ideje : Prirodni kozmetički proizvodi." Undergraduate thesis, Libertas International University, 2023. https://urn.nsk.hr/urn:nbn:hr:223:077988

Videc, A. (2023). 'Tržišna analiza poduzetničke ideje : Prirodni kozmetički proizvodi', Undergraduate thesis, Libertas International University, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:223:077988

Videc A. Tržišna analiza poduzetničke ideje : Prirodni kozmetički proizvodi [Undergraduate thesis]. Zagreb: Libertas International University; 2023 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:223:077988

A. Videc, "Tržišna analiza poduzetničke ideje : Prirodni kozmetički proizvodi", Undergraduate thesis, Libertas International University, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:223:077988

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Metadata
TitleTržišna analiza poduzetničke ideje : Prirodni kozmetički proizvodi
AuthorAnita Videc
MentorMihael Plećaš (mentor)
GranterLibertas International University
Zagreb
Defense date and country2023-06-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kako u zemljama diljem svijeta, tako i u Hrvatskoj uočava se trend rasta potražnje za prirodnom kozmetikom. Potrošači žele što prirodnije, bio i organske proizvode sa kojima će čuvati svoje zdravlje i okoliš. Sve više se gleda na održivi razvoj i očuvanje prirode, stoga poduzeća bez takve vizije i strategije neće dugo izdržati na tržištu. Sve više ljudi je svjesno tog problema te se ovim istraživanjem nastojalo zaključiti interes potrošača za prirodne kozmetičke proizvode. Provedenom internetskom anketom u kojoj su sudjelovala 151 ispitanika/ca nastojali su se prikupiti stavovi o interesu za prirodne kozmetičke proizvode u svim županijama Hrvatske. S obzirom na uočenost trenda korištenja prirodne kozmetike ističe se glavni cilj ovog rada je objasniti postoji li tržišni interes za ručno rađenu kozmetiku.
Abstract (english)
In countries around the world, as well as in Croatia, there is a growing trend in the demand for natural cosmetics. Consumers want the most natural, bio and organic products with which they can protect their health and the environment. More and more attention is being paid to sustainable development and nature conservation, therefore companies without such a vision and strategy will not last long on the market. More and more people are aware of this problem, and with this research we tried to conclude the interest of consumers in natural cosmetic products. An online survey was conducted in which 151 respondents participated in an attempt to gather opinions on the interest in natural cosmetic products in all counties of Croatia. Considering the observed trend of using natural cosmetics, the main goal of this paper is to explain whether there is market interest in handmade cosmetics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:223:077988
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-17 12:47:59