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master's thesis
Primjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga
2022. urn:nbn:hr:223:996542
Feltrin, Ivana
Libertas International University

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Feltrin, I. (2022). Primjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga (Master's thesis). Zagreb: Libertas International University. Retrieved from https://urn.nsk.hr/urn:nbn:hr:223:996542

Feltrin, Ivana. "Primjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga." Master's thesis, Libertas International University, 2022. https://urn.nsk.hr/urn:nbn:hr:223:996542

Feltrin, Ivana. "Primjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga." Master's thesis, Libertas International University, 2022. https://urn.nsk.hr/urn:nbn:hr:223:996542

Feltrin, I. (2022). 'Primjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga', Master's thesis, Libertas International University, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:223:996542

Feltrin I. Primjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga [Master's thesis]. Zagreb: Libertas International University; 2022 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:223:996542

I. Feltrin, "Primjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga", Master's thesis, Libertas International University, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:223:996542

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Metadata
TitlePrimjena bihevioralne ekonomije u kreiranju i korištenju bankarskih usluga
AuthorIvana Feltrin
MentorZvonko Agičić (mentor)
GranterLibertas International University
Zagreb
Defense date and country2022-09-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad se sastoji od teorijskog i istraživačkog dijela. U teorijskom je dijelu objašnjena bihevioralna ekonomija – njen pojam, nastanak, razvoj i primjena. Pružen je uvid u glavne ideje do kojih je bihevioralna ekonomija došla proučavajući način na koji ljudi donose odluke. Te ideje su heuristike i anomalije. Također se govori o njenoj budućnosti koju predstavlja neuroekonomija. Kao svaka disciplina, i bihevioralna ekonomija podložna je kritikama koje su također iznesene. Dana je definicija banke te su navedeni njeni poslovi i usluge. U istraživačkom dijelu su se preispitale pretpostavke bihevioralne ekonomije, ali i kako ljudi doživljavaju pojedine bankarske segmente. Na temelju teorijskog i istraživačkog dijela opisano je kako i zašto je važno da banke primjenjuju bihevioralnu ekonomiju, u prilog čemu ide činjenica da u novije vrijeme dolazi do porasta broja bihevioralnih banaka. Na kraju je izveden sveobuhvatan zaključak Rada.
Abstract (english)
This paper consists of a theoretical and a research part. The theoretical part explains behavioral economics – its concept, origin, development and application. It provides an insight into the main ideas that behavioral economics has come up with by studying the way people make decisions. These ideas are heuristics and anomalies. This part also talks about future of bihevioral economics which is represented by neuroeconomics. Like any discipline, behavioral economics is subject to criticism that have also been listed and explained. The definition of a bank is given and its operations and services are listed. In the research part, the assumptions of behavioral economics were re-examined and also how people perceive certan bank segments. Based on the theoretical and research part, it is described how and why it is important for banks to apply behavioral economics, which is supported by the fact that in recent times there has been an increase in number of behavioral banks. At the end comprehensive conclusion of the thesis was made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:223:996542
Study programmeTitle: Banking, Insurance and Finance Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta bankarstva, osiguranja i financija (stručni/a specijalist/specijalistica menadžmenta bankarstva, osiguranja i financija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2024-07-12 12:18:48