prikaz prve stranice dokumenta Marketing otoka Lokruma
  Download
PDF 1019.54 KB
undergraduate thesis
Marketing otoka Lokruma
2018. urn:nbn:hr:223:036184
Ilić, Marko
Libertas International University

Cite this document

Ilić, M. (2018). Marketing otoka Lokruma (Undergraduate thesis). Zagreb: Libertas International University. Retrieved from https://urn.nsk.hr/urn:nbn:hr:223:036184

Ilić, Marko. "Marketing otoka Lokruma." Undergraduate thesis, Libertas International University, 2018. https://urn.nsk.hr/urn:nbn:hr:223:036184

Ilić, Marko. "Marketing otoka Lokruma." Undergraduate thesis, Libertas International University, 2018. https://urn.nsk.hr/urn:nbn:hr:223:036184

Ilić, M. (2018). 'Marketing otoka Lokruma', Undergraduate thesis, Libertas International University, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:223:036184

Ilić M. Marketing otoka Lokruma [Undergraduate thesis]. Zagreb: Libertas International University; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:223:036184

M. Ilić, "Marketing otoka Lokruma", Undergraduate thesis, Libertas International University, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:223:036184

Please login to the repository to save this object to your list.
Metadata
TitleMarketing otoka Lokruma
Title (english)Marketing of Lokrum Island
AuthorMarko Ilić
MentorDasen Jasprica (mentor)
GranterLibertas International University
Zagreb
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Potrebno je razumjeti što su marketing i marketinške koncepcije, a vezano uz to i društveno odgovorno poslovanje na koje se trebaju oslanjati sve turistiĉke destinacije, pa i otok Lokrum. Objašnjeno je porijeklo i definicija pojma turistiĉke destinacije kako bi se lakše tumaĉila daljnja problematika. Kaţe se da je turistiĉka destinacija odreĊena uţa ili šira prostorna cjelina u kojoj se ostvaruje turistiĉki promet, a ta cjelina moţe biti svako mjesto koje raspolaţe turistiĉkim kapacitetima.
Abstract (english)
First of all, it is necessary to understand what marketing and marketing concepts are, as well as socially responsible business to which all tourist destinations should be based as well as island Lokrum. The origin and definition of the concept of tourist destination are explained in order to interpret further issues more easily. Therefore, we say that the tourist destination is defined as a narrower or broader spatial unit in which tourist traffic is realized, and this unit can be any place with tourist capacities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:223:036184
Study programmeTitle: Tourism and Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-07-19 07:32:55